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Color Palette Generator

Brand palettes with hex codes — 100% free, runs in your browser

About the Color Palette Generator

Palettes built on colour theory hold together better than colours picked one at a time. Complementary schemes create contrast, analogous ones feel calm, and shades of a single colour are the safest starting point for a brand.

How to use it

  1. Pick a base colour.
  2. Choose a palette type.
  3. Tap any swatch to copy its hex code.

Common questions

Which palette type should I choose?

Shades and tints for a calm, cohesive brand. Complementary when you need a colour that demands attention, such as a call to action.

How many colours does a brand need?

One primary, one accent, and a few neutrals. More than that becomes hard to apply consistently.

Are these accessible?

Not checked here. Always test text against its background for contrast — light text on a mid-tone colour frequently fails accessibility standards.

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