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GIFs autoplay everywhere and need no player, which is why they still dominate for short reaction clips and quick product demonstrations. The trade-off is file size — a GIF is far heavier than the equivalent video, so keep clips short.
Under ten seconds. GIFs grow large quickly, and a long one will be slower to load than the video it came from.
GIF compression is old and inefficient. Reduce the length, the dimensions, or the frame rate — length helps most.
For anything over ten seconds, use video. Modern platforms autoplay muted video anyway, at a fraction of the file size.